A visual and systematic guide on how to create standardized presentations expressing each segment of the company.

The purpose of this material was to create a guide to direct the creation of the company’s institutional presentations, providing details on how each element behaves within the presentation, through the grid, the image standard, the size of elements, color groups, fonts, sizes of elements, and the tone of voice used in each service, product, or strategy approach.

KVs focused on conveying the sensation, flavor, and aroma of each beer style, with the purpose of strengthening the brand in the market.

Ashby's "Our style is yours" campaign aimed to present the brand's portfolio, bringing to its consumers the feeling of being able to feel what is special about each beer, such as flavor, aroma, style and ingredients in a less technical and more visual. A dive into the Ashby universe, a brand specializing in specialty beers.