KVs focused on conveying the sensation, flavor, and aroma of each beer style, with the purpose of strengthening the brand in the market.

Ashby’s “Our style is yours” campaign aimed to present the brand’s portfolio, bringing to its consumers the feeling of being able to feel what is special about each beer, such as flavor, aroma, style and ingredients in a less technical and more visual. A dive into the Ashby universe, a brand specializing in specialty beers.